Remember, it's the FDA.
I was proud to have been a part of the FDA's Task Force on Consumer Health Information for Better Nutrition. One of our recommendations was that the agency move more swiftly and aggressively to approve qualified health claims for food -- making their value to America's health more transparent and potent from a labeling perspective.
Today's news is that CFSAN (the Center for Food Safety and Applied Nutrition) has received OMB approval for a study on how to best communicate qualified health claims to consumers.
After all, information that isn't properly understood by the consumer isn't worth the label its written on.