It's do-it-yourself detailing!
Total Therapeutic Management (TTM) is the company chosen by AHRQ to develop the agency’s so-called “academic detailing” program.
(“Academic” in quotations since the majority of detailers are pharmacists. It’s really government detailing – in every sense of the word.)
Barry Patel, TTM’s CEO, has made available the materials that his reps are using to re-educate America’s doctors (particularly the high prescribing ones).
Those non-FDA reviewed detail aids can be found here.
Slides cover the therapeutic areas of Breathing Conditions, Cancer, Developmental Delays, ADHD, Autism, Diabetes, Digestive System Conditions, Gynecology, Health and Blood Vessel Conditions, Infectious Diseases, HIV/AIDS, Mental Health, Muscle, Bone, and Joint Conditions. And there’s the promise of more to come!
For a more, um, detailed discussion of government detailing and TTM’s remunerative involvement therein, see this new paper from the May edition of the Drug Information Journal.