Group Think

  • by: |
  • 11/11/2011

The Digital Health Council (DHC) was created to serve as the collective public voice and provide a national public forum for the discussion of current and future issues relevant to digital and electronic marketing of healthcare products and services. I am honored to serve on the Council’s advisory board.

On October 13, 2011 at the Marketing to the Digital Consumer conference in Fairfield, NJ (hosted by DTC Perspectives), I participated on a panel with some of my fellow DHC advisory board members. My fellow panelists were:

Mark Bard, Co-founder of the Digital Health Coalition

Joan Mikardos, Senior Director, Digital Center of Excellence, Sanofi

Jeremy Shane, President and Chief Operating Officer, HealthCentral

Jay Goldman, VP Strategy, Klick  

Gautam Gulati, Chief Medical Officer, Physicians Interactive Holdings

My opening comments commenced as follows:

In my opinion, social media must be viewed primarily as a way to advance public education, public health, adherence, compliance – all the things we say are really important – but always come second to selling product. We’re not going to advance the use of social media as long as we’re stuck in “sell” mode.  When we move towards advancing the public health we begin to revive the mission of the pharmaceutical industry.

A transcribed version of the panel discussion has been created as a white paper and can be found here. No punches were pulled.


Center for Medicine in the Public Interest is a nonprofit, non-partisan organization promoting innovative solutions that advance medical progress, reduce health disparities, extend life and make health care more affordable, preventive and patient-centered. CMPI also provides the public, policymakers and the media a reliable source of independent scientific analysis on issues ranging from personalized medicine, food and drug safety, health care reform and comparative effectiveness.

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