I guess all of the following are just PR efforts by BIG PHARMA
Genetics of emotional regulation: the role of the serotonin transporter in neural function. Trends Cogn Sci. 2006 Apr;10(4):182-91. Epub 2006 Mar 10
Imaging genetics: perspectives from studies of genetically driven variation in serotonin function and corticolimbic affective processing. Biol Psychiatry. 2006 May 15;59(10):888-97. Epub 2006 Jan 25.
Functional neuroimaging of genetic variation in serotonergic neurotransmission. Genes Brain Behav. 2003 Dec;2(6):341-9.
I could go on and on....but the point is the attack on Zyprexa, SSRIs or other medicines is based on a belief, a fervent one, that medicine is not necessary, that it only the perfect capitalist instrument, a form of control that keeps the consumer permanmently compliant. I am not entering the Mothership for that discussion. By the same token, while people are entitled to their opinions but they are not entitled to bully, threaten or intimidate me or anyone else.
Though diagnosis is not perfect, marketing is often mangled and manipulative, and medicines do have risks to describe medication as "drugging" and claiming schizophrenia is not a true disorder discourages effective treatment.