â€œUnitedâ€™s AARP product leverages beneficiariesâ€™ recognition of the AARP â€˜brandâ€™,â€ while â€œHumana attracted high enrollment in its Standard PDP with an aggressive low-premium strategy.â€
In otherwords, people are choosing coverage based on values that matter to them, not what matters to elites. That was the point of competition. Also unstated is the fact that copays in the plans with most customers have declined as have the price of drugs outside the coverage period. That is also in response to demand.
How soon people forget that consumers, not policy elites, are in the drivers' seat here. Will people like it if the elites rob them of their choce o f plans, deductibles and drugs to satisfy elite concerns about "coverage"?
I don't think so...