Why? First, unlike David Healy and Curt Furberg and others, Peter is transparent about his work. The honesty is refreshing.
Second, as a gun for hire he is offering his services to defendants as well. No takers, yet. Here's his post:
"So I guess it is time to announce that in addition to my ongoing writing career for Brandweek and several international journals, a new business of mine is taking off . . . as litigation consultant and pharmaceutical marketing expert for plaintiff law firms.
Pretty amazing to sit in on those depositions of other marketing executives and read what they wrote in their memos.
So on my two-year anniversary of being fired from Pfizer, I'm getting a lot of use for my marketing experience in a most unusual way. Funny thing is, none of the defendant firms have asked for my help."